“Partnering with Prickly Bear is a step towards transforming the wellness of millions of people around the world”
Holland & Barrett
Prickly Bear was founded by parents and professionals who are striving to make education better for the next generation.
Assi is a father of 4, based in London, avid Brawl Stars player, kid at heart. Assi led commercial growth at Sight Diagnostics, ran data at the Very Group, and spent 7 years at McKinsey & Company.LinkedIn Profile
Anshu is a mother of 2, a mathematician by trade and revels in playing games. Anshu spent 10 years advising FTSE 100 business leaders. After leaving Goldman Sachs, she founded Buy To Let Loose, became BBC Radio’s Property Guru, and wrote a bestselling book.LinkedIn Profile
We embed scientifically-proven methods to create meaningful learning experiences
We’re supported by a leading team of researchers and thought leaders across gaming and education.
Daniel leads the Cognitive Neuroscience Laboratory at the Reichman University (IDC Herzliya). His research focuses on understanding the core processes and brain systems that comprise human attention, memory and learning. A father of 6 and avid hiker, he is originally from New York, and currently resides in Israel.
Carla is an EdTech thought leader, strategist, and mentor, and driving force in bringing education to the 21st century, and has seen it from all angles: from impact in the classroom, research and venture creation to policy and regulation. Carla is passionately curious about learning, story, creativity and music. Carla is based in the Cotswolds.
Rafi Gidron is a serial entrepreneur and angel investor, co-founder and board member in many startups including Chromatis, E-toro, Zoomd, BiomX, BitDam, Scorpio, ArtAi, Worthy, Nanofabrica, Semperis, Vibrant, Voyage 81, Xperiti, and many others. He has also co-founded two non-profit national initiatives under the auspices of the late President Shimon Peres: Israel Brain Technologies and a Nanotechnology Initiative.