The Kid Store

Welcome to the only store where everything is priced in learning hours!

From in-game currencies like Robux to toys, electronics and experiences, your kid can learn & earn whatever they like…

Why rewards work

Studies in neuroscience show that rewards can motivate kids to learn and grow. That’s why we’ve created a system that celebrates your kid’s progress and effort, offering different degrees of rewards to encourage them to reach higher. By embracing rewards, we foster determination and create a positive learning environment where your kid can thrive.

Buy a kid learning hours today

Parents, it’s time to reward kids the smart way!

By transforming learning into spending power, kids can learn and buy any gift they want…

Gift Cards

Toys & Gadgets

learning hours

learning hours

10 learning hours

20 learning hours

7 days

30 days

Prickly Lite

Free users can learn & earn a little something too

Prickly Plus

5 mins of rewarded learning p/day

Prickly Pro

10 mins of rewarded learning p/day

Prickly Drops

20 mins of rewarded learning p/day

Our trusted partners

“Partnering with Prickly Bear is a step towards transforming the wellness of millions of people around the world”

Holland & Barrett

Meet our founders

Prickly Bear was founded by parents and professionals who are striving to make education better for the next generation.

Assi, CEO

Assi is a father of 4, based in London, avid Brawl Stars player, kid at heart. Assi led commercial growth at Sight Diagnostics, ran data at the Very Group, and spent 7 years at McKinsey & Company.

LinkedIn Profile

Anshu, COO

Anshu is a mother of 2, mathematician by trade, and spent 20 years in sales & finance. After leaving Goldman Sachs, she founded Buy To Let Loose, became BBC Radio’s Property Guru, and wrote a bestselling book.

LinkedIn Profile

Our Mission

We are on a mission to improve screen time and help kids develop healthy digital habits.

A neuroscientific approach to Education

We embed scientifically-proven methods to create meaningful learning experiences

Reward, without punishment

Studies have shown that children and adolescents learned from rewards, but were less likely to learn from punishment. For this reason, we don’t punish kids for failure – instead providing different degrees of reward to encourage greater effort and foster determination.

Recall and retrieval practices

Learning is a matter of recall. Research shows that deliberately recalling information enhances learning and memory formation. We use proven retrieval practices in our courses to help kids learn and remember more.

Failure, success and experience

Experience-based learning has been shown to be more effective than learning from instruction, and this is especially true for children – that’s why we create learning experiences that are geared to allow kids to fail and to help them succeed next time.

Self-reflection and alternating brain states

Neuroscience shows that learning and development necessitates an effective balance between external attention and internal reflection – by alternating between focused and diffuse brain states, we allow kids to develop healthy learning habits.

Our advisors

We’re supported by a leading team of researchers and thought leaders across gaming and education.

Prof. Daniel Levy

Daniel leads the Cognitive Neuroscience Laboratory at the Reichman University (IDC Herzliya). His research focuses on understanding the core processes and brain systems that comprise human attention, memory and learning. A father of 6 and avid hiker, he is originally from New York, and currently resides in Israel.

Carla Aerts

Carla is an EdTech thought leader, strategist, and mentor, and driving force in bringing education to the 21st century, and has seen it from all angles: from impact in the classroom, research and venture creation to policy and regulation. Carla is passionately curious about learning, story, creativity and music. Carla is based in the Cotswolds.

Dr. Rafi Gidron

Rafi Gidron is a serial entrepreneur and lead of Precede Technologies family office. Co-founder and board member in many startups including Chromatis, E-toro, Zoomd, BiomX, BitDam, Scorpio, ArtAi, Worthy, Nanofabrica, Semperis, Vibrant, Voyage 81, Xperiti, and many others. He has also co-founded two non-profit national initiatives under the auspices of the late President Shimon Peres: Israel Brain Technologies and a Nanotechnology Initiative.

The Kid Store FAQs

If you can’t find the specific digital rewards you desire, we’ve got you covered! Here’s what you can do:

  1. Visit our shop in the Prickly Bear app.
  2. Use your learning hours to buy an Apple or a Play Store gift card.
  3. The gift card will be sent to your email, along with a unique code.
  4. Head to the Apple/Play Store and redeem the code to acquire the virtual currency of your choice.

With this simple process, you’ll have the flexibility to select the rewards that excite you most! Happy exploring and enjoy your well-deserved digital treats!

At Prickly Bear, we offer a wide range of exciting rewards that cater to different interests and preferences. Kids can earn both virtual and real-life rewards, including:

Virtual Rewards:

  1. Game Currencies: Robux, V-Bucks, Minecoins, and more to enhance their gaming experiences.
  2. App Store & Google Play Store Gift Cards: Redeem gift cards to explore new apps and games.
  3. Customisation Options: Personalise their Prickly Bear avatar with unique outfits, accessories, and backgrounds.

Real-Life Rewards:

  1. Toys and Gadgets: Earn physical items like fidget spinners, footballs, or legos.
  2. Electronics: Learn towards a Nintendo Switch, PlayStation, or Xbox controllers.
  3. Experiences: Enjoy memorable adventures such as football tickets, musicals, or special events.
  4. Learning Materials: Dive into new skills with dance classes, science kits, or art supplies to support their learning beyond the app.

If you don’t see a reward that you would like, we’re all ears! Drop us an email at hey@pricklybear.io and let our team know your suggestions. We’re constantly updating and expanding our reward offerings to provide a diverse and thrilling selection for kids to choose from. Stay tuned for more surprises!

By subscribing to Prickly Bear, besides a significant discount on pricing, you unlock a world of benefits that enhance your kid’s learning journey. Here’s why subscribing is a great choice:

Enhanced Learning Experience: Prickly Bear is built on scientifically-proven methods that make learning engaging and meaningful. With increased rewarded learning, kids are motivated to spend more time learning and earning.

Motivation Through Rewards: Neuroscience studies have shown that rewards can be powerful motivators for learning. Our system celebrates your kid’s progress and effort, offering various degrees of rewards to encourage them to reach new heights.

Prickly Drops Language Learning: If your kid is on a Prickly Bear annual subscription, they can learn languages in an interactive, gamified way.

While individual learning outcomes may vary based on engagement and effort, our platform is designed to optimise learning and motivation. Join Prickly Bear and give your kid the best opportunity to learn, grow, and have fun along the way!

Bearbux is our unique learning currency: kids earn Bearbux as they learn inside the Prickly Bear app. Learning hours convert into Bearbux targets. Once the kid hits their Bearbux target, they receive their chosen gift.